Client: Al Hilal FC + Nike
Agency: JWT Dubai
Role: Concept & Art Direction
Join The Wave
After a tough season in 2017, Al Hilal FC was prepared for the ultimate comeback with a new coach, stadium, players and a fresh new kit. A new era coined as the new wave.
We decided to launch the new wave in the most Al Hilal fashion, true to it’s loyal fans by leveraging their love for Tifos and unwavering support on the bleachers or online.
#JoinTheWave Hashtag Story
We launched the new wave on Instagram with our Al Hilal superstars. Each player posted their wave to their stories under #JoinTheWave & teased the highly anticipated ‘18/’19 team kit.
Fans followed by posting their wave using the hashtag. The hashtag #JoinTheWave story then linked all the waves together to launch the new era for the team and reveal the kit.
