Client: Carrefour
Agency: JWT Dubai
Role: Concept, Art Direction
It’s a Big Deal.
Turning 23 for a brand in the UAE is a big deal, even Burj Khalifa is only 9 years old.
We celebrated the brand’s birthday in the most Carrefour way; an unbeatable big deal on every product for a month. Each product had their moment of celebration from dish-sponge cakes, confetti printers, and our very own party chicken á la 'Friends'.