Faten AlMukhtar is a creative strategist at TikTok, creating & consulting for brands and agencies around the Middle East, helping them find their voice on the platform.

She comes from an art direction background with experience at creative agencies from ImpactBBDO and Wunderman Thompson to 360i and Anomaly. Her work has been recognized by the Effies, Loeries, Dubai Lynx, AD Stars, Comm Arts & Cannes Lions.

She is known for rallying her Khaleeji point of view and identity into her work as well as her love for design systems and  technology.