Client: Sun & Sand Sports
Agency: JWT Dubai
Role: Concept, Art Direction + Design
Find Your Game
It’s tough being a kid today. You struggle to find your place with friends and in school. Nowhere is this more true than in sports. It’s not unusual for a child to try numerous sports before finding the one that fits their passions.
This cycle of trying a sport, moving on from it and trying a new one can lead to a feeling of discouragement. We want kids to know that this process is part of the natural pattern of growing and finding their place. It’s all a part of discovering who you are and where you shine.
School's Got Talent Season 3
As part of their BTS campaign, Sun & Sands Sports holds an annual contest called School's Got Talent, enabling kids passionate in sport to showcase their talent on a professional platform. Kids compete in multiple sports from swimming and gymnastics to martial arts and dance. We created an anthem film featuring last year’s superstars calling out to all kids to show us what they got.
